Advertisement Wars : Some Just Don’t Get It

I just wish the marketing and advertising department of the car companies here in the Philippines are as creative and as hilarious as these ones. It’s competitive, yes, but somehow I get the feeling that these companies enjoy what they are doing. This is exactly the kind of ads I’d want to see along EDSA. All I see whenever I get stuck in traffic are billboards of those half naked men trying to upsell some cheap cologne or over-priced underwear. Or various celebrities inviting us to look “perfect” like them by undergoing cosmetic surgery. Then we see another set of celebrities doing the same for another cosmetic surgery clinic. Tsk. Superficial I tell you. Just goes to show what we value nowadays, eh?

All the local ads we see are for consumer goods directed towards the target market’s superficial “well being”. They don’t even talk about the product or the service anymore. It’s all body and a little piece of logo in the corner and that’s it. Not even a tagline that says something awesome about your product. Well I *intentionally* don’t get your ads, Mr. and Ms. Brand Managers. All I see is male celebrity wang and I don’t even want to be anywhere near that. So yeah, advertising FAIL. Heck, even the politicians beat you come election period when it comes to these things. They have their face and they have a little something there to actually do some brand awareness. You can’t rely on mindshare alone if you don’t even know how to make it happen.

On the other hand, these ads have been circulating around the net for a while now. These guys are different. Because unlike the ads here, they talk about their product and more importantly, they have a sense of humor. I just felt it was appropriate to repost them here since I came across another ad war between Audi and BMW. They seem to love to poke fun at one another. Another priceless set of ads from these brand goliaths.

Audi retaliated. 

Let’s see what Subaru had to say…

Priceless.

Sure, Bently had nothing but an old guy giving you the finger and its little logo below. But hey, it’s all done in “good” taste, yes? I don’t expect you all to agree. For whatever it’s worth, all I’m saying is, the local ads we see could do a whole lot more than just show some awkwardly posed bored-looking celebrity. C’mon guys. You have can do a whole lot better than that. We’re Filipinos and Creativity runs in our blood. Let’s see you guys take a shot at awesomeness.